HONEST with Pandora Paloma

Ep. 129 - How to Make August a Revenue Generating Month

Many of us in the coaching and online service industries see sales peaks typically in January or September. The summer months can feel uncertain, especially if your business doesn’t have recurring revenue. When I work with clients it's actually one of the first things we address when looking at their business strategy.

But August doesn't have to be a slow month. On the day of recording this episode, we signed a new client into The Expansion Accelerator and just yesterday, a new client into my redefined mastermind SCALE (formerly known as Expand to 7).

This is possible when you have sales strategies in place all year round, and don’t rely on launch months, which can be the exact thing that keeps us feeling like we are in the ‘ feast and famine’ cycle.

PLUS, August can be a great time to optimise your pre-pre launch phase ahead of your launch in September / October.

You just have to focus on the right activities within your business.

In this episode we talk about:

• Shifting your mindset and setting intentions

• The Pre-Pre launch phase and why it's important not to forget it and what to do IN IT

• The right questions to ask your audience to gain valuable market research

Resources:

Join Be Reel

Join The Magnetic Live Launch Method

Grab the Magnetic Mid-Year Review

Find out more about The Expansion Accelerator 

Join my in-person Business Retreat, Captivate

 

Ep. 128 - The 3 Types of Energy in Relation to Business

It’s been a while since I have talked about energetics with you, so this week is just a short episode to remind you of the choices you have in every moment, and how you can harness your energy to propel your business forward.

In my early business days, I often felt like I was missing something that others had. But the moment I started owning my unique strengths and embracing both my shadows and light, everything changed. Taking radical responsibility for my path helped my business thrive.

I want you to know that you already have everything you need within you.

In this episode, I’ll cover:

• How we can choose what aligns with our highest purpose and good.

• The impact of fate on business situations that don’t serve us.

• How shifting to an abundance mindset can support your business growth.

Resources:

Join Be Reel HERE

Grab the Magnetic Mid-Year Review HERE

Find out more about The Expansion Accelerator HERE

Join my in-person Business Retreat, Captivate HERE

Ep. 127 - To Niche or Not to Niche

Do you sometimes feel like you are drowning in a saturated market? It can be overwhelming when everywhere you look, someone is offering similar services to you. 

How can you make your voice heard among so many others?

Well, let me show you how in this weeks’ episode of The Magnetic Woman Podcast, where I bring the topic, To Niche or Not to Niche?

Discover:

• Why identifying your niche helps you to stand out and build Know, Like and Trust with your audience.
• Real-world examples from clients that I have supported over the years
• How a well-defined niche makes your message resonate deeply with your ideal target clients.
• Why niching becomes even more vital as you aim to scale your business to six figures and beyond.

Resources:

Join Be Reel

Grab the Magnetic Mid-Year Review

Find out more about The Expansion Accelerator 

Join my in-person Business Retreat, Captivate

Ep. 126 - How I Manage the Summer Months as a CEO & Mumma

Summer is here and as a business owner you’re likely preparing for the summer stretch. Whether that’s the juggle of the kids' holidays or preparing your business to keep running smoothly while you take some well-deserved downtime, there is a shift in routine.

Every year, my approach to managing business and family time during the summer months evolves, as my business grows and scales.

In this week's episode of The Magnetic Woman Podcast, I'm sharing insights on maintaining business operations, setting boundaries, and the importance of self-belief, to enable us to have our businesses working for us behind the scenes.

Here's a peek at what you'll learn:

• How I set detailed boundaries and plan my calendar in advance

• The importance of having a strong strategy and business model that allows for time off without affecting client service.

• How my team supports the business and each other during the summer months.

• How to schedule like a boss to maintain consistency

Resources:

Join Be Reel

Grab the Magnetic Mid-Year Review

Find out more about The Expansion Accelerator 

Join my in-person Business Retreat, Captivate

Ep. 125 - Improve your Data in 10 minutes

Recently, we had a big launch with nearly 988 sign-ups for our masterclass. However, our conversion rate was 20%, which is below industry standards. 

I was disheartened - but, when I looked at the whole picture, the data told a different story. 

Yes, the conversion rate for the masterclass was low, but our ad spend per lead was amazing, engagement was sky-high, I had more inquiries of people wanting to work with me than ever before.

We were seeing growth and results in another area.

Had I looked at just that one piece of conversion data, I could have made bad business decisions based on my emotions.

In this episode, I’m sharing how you can use data without losing your intuitive edge:

• Using data alongside your intuition to make balanced decisions and avoid those pesky emotional mistakes.
• Find out how a simple tweak on a client’s sales page, guided by data, boosted conversions
• Get to know your buyers' landscape and how to target different segments effectively.
• Learn about the Triple S system to create a sustainable and scalable business model

Resources:

Sign up to Be Reel HERE

Join The Expansion Accelerator HERE

Subscribe to my Substack newsletter HERE

Find out more about my masterminds HERE

Find me on Instagram @pandorapaloma_

Ep. 124 - A 1436% increase in Instagram Engagement. Here’s how…

Do you ever feel like Instagram isn’t giving back the love you put into it?

 

Last year, I saw my Instagram growth plateau. New followers came but as quick as someone had joined, someone else had left the building...

 

And the honest truth is for a moment there - because I’m human - I was a little disheartened.

 

It can be right?  When you don't get the numbers that you desired, or you spend loads of time creating content and no one likes it or worse, no new enquiries come in.

 

You are left with “is this it?”.

 

I get it but as always, nothing changes if nothing changes…

 

So this year, I did things a little differently - and the results have royally spoken for themselves. In the last month we have seen a 1436% increase in engagement with non-followers, and a 47.4% increase in engagement with followers, which is huge.

 

In this week episode of The Magnetic Woman Podcast, I’m sharing the recent changes in the Instagram algorithm, and how you can increase your numbers - growth, engagement and sales.

 

Here’s what you’ll learn:

• The Instagram Reels 2024 algorithm update and what you need to know.
• The importance of mindset in using Instagram effectively.
• Tips for optimising your Instagram bio and pinned posts.
• How to create clear, catchy, and client converting content.

Resources:

Join The Expansion Accelerator HERE

Subscribe to my Substack newsletter HERE

Find out more about my masterminds HERE

Find me on Instagram @pandorapaloma_

Ep. 123 - How to Double Your Revenue in Six Months

This week we are in full launch mode for the Expansion Accelerator, my 6 month mastermind for ambitious women who desire to build smart, sustainable and scalable businesses with a method that doubles revenue in 6 months. You can find out more about that here.

We’ve had an epic 988 sign ups for our SCALE masterclass this week and in full swing welcoming 3 new hearts into the space.

These results haven't always been the case though. Trust me, I’ve had my fair share of ‘meh’ launches and have devoted myself to learning methods that have supported me to scale in a smart and sustainable way.

In this weeks episode of the podcast, I’m sharing these with you.

Here’s what I talk about:

 

• The 6 key components of a scalable strategy that builds predictable income and more time freedom (goodbye feast and famine revenue patterns)
• The proven marketing methods that stand the test of time (no matter what the algorithm says) and that have seen my clients doubling revenue, have sold out launches and hitting the 6 and multi-6 figure milestone
• My go-to systems and processes that actually make a difference to free up time and space a.k.a. a sustainable business

Join The Expansion Accelerator HERE

Ep. 122 - A Magnetic Client: Live Launching & Hitting £20k Months with Pip Taverner

I recently sat down with my client Pip who's worked with in various programmes since 2020.

This was a particularly epic conversation as we riff on how she hit her first £20,000 month.

Pip shares her journey from self-doubt, to achieving remarkable success, how she transformed her mindset, embraced her authentic self, and created a business and life that truly resonates with her soul.

And we are sharing this all in this weeks episode of The Magnetic Woman Podcast.

We talk about:

• Transitioning from “can’t” to “could” - and eventually to “can.”
• Building a soulful business without compromising authenticity.
• The importance of supportive communities and meaningful connections.
• How she hit her first £20,000 month

Resources:

Find out more about Pip’s yoga training HERE

Join her yoga retreats HERE

And follow her on Instagram HERE

Join The Magnetic Live Launch Method HERE

Ep. 121 - A Magnetic Client: Falling in Love with Marketing with Vicki Farr

At the heart of every great business is great marketing.

- Before any sale is marketing that has spoken to the heart of the person making the purchase.

- Behind every great launch is a solid marketing plan that has been strategically built for each platform and optimised over time.

- Behind any business growth are marketing platforms that make great content.

Today I'm thrilled to be sharing a conversation with a Magnetic Client, Vicki Farr who helps people fall in love with marketing.

In this episode you'll hear:

- How Vicki increased her in revenue from 2022 to 2023 by 85% 

- Why marketing is the backbone of any business and how to fall in love with it 

- Why you need to put the social in social media 

- What makes a good marketing strategy and how to make it easy

Plus more insight and inspiration to build a smart, sustainable and scalable business. 

Vicki has been in The Expansion Accelerator for 14 months. You can apply to join this space HERE (we are opening spaces to start  in July)

If you're looking to scale your own business, join the SCALE Series HERE

Join Vicki's Content Club HERE

And her mentoring HERE

Ep.120 - Ways to Make More Money without Growing your Audience

We often think: More money = more clients

While this can certainly be true, it can also lead to burnout if you don't have the capacity to handle more clients.

The reality is actually, one of the easiest ways to make more revenue is to sell to your existing clients.

I've seen firsthand the magic that happens when we focus on deepening relationships with current clients. When I launch VIP days, 70% of the spots get snapped up by current clients.

In today’s episode, I dive into several proven techniques to increase your revenue without the need for more clients. You'll learn:

• practical methods to maximise your current client base, turning them into your most loyal and high-value customers.
• How to optimise thank you pages for increased conversions
• The benefits of using order bumps at checkout
• Creating effective one-time offers to boost sales

Resources:

 

Find out more about the CAPTIVATE Retreat HERE

Subscribe to my Substack newsletter HERE

Watch The Effortless Launch Formula HERE

Find out more about my masterminds HERE

Find me on Instagram @pandorapaloma_